Barcelona World Race 2014/15

The Barcelona World Race is the first and only nonstop regatta around the world with two crew members per boat. It is held every 4 years and has its departure and arrival in the Port of Barcelona.
Photo © Nico Martínez
Barcelona World Race logo

A 150-day event

On December 31, 2014 departed from the port of Barcelona the Barcelona World Race 2014/15, ​​a world-class sporting event that tests the limits of the competitors in a long oceanic trip around the globe. Our Online Operations Director, Andreu Ballesteros, designed and directed the operation of the more than 20 online channels used by the Organisation.

Goals

  • Develop and maintain the Organisation's online channels operation, including the high traffic and availability multilingual website, the social channels Facebook, Twitter, YouTube, Flickr and SoundCloud, and the newsletters and press releases delivery tools.
  • Provide real-time information on the course of the competition to a global and multilingual audience. Integration with tracking systems (geo-positioning).
  • To generate a constant flow of sports information: development of the race, statistics, incidents, etc.
  • Offer news, chronicles and other multiformat information to the general public and especially to media professionals, who have their own private area on the website.
  • Increase the ROI and visibility of sponsors by developing a taylor-made statistical tracking system.
  • Integration with various sources of video streaming (videoconferencing, television production, etc.).
  • Integration of the different social channels of the Organisation in the website, as well as tools to facilitate the viralization of the content.
  • Dissemination of the Educational Program and the rest of the training activities of the Barcelona World Race.
  • Provide technical support and visibility to scientific collaboration projects. Spread the culture of sustainability.
  • Secure hosting with the maximum guarantees of availability the private area dedicated to Marine Rescue Professionals (MRSCs).
  • Allow agile and effective access to all content from multiple platforms such as computers, mobile phones, tablets, etc.

Development

In the summer of 2013, a year and a half before the competition, the development of all the online infrastructure that would support the communication needs of the Organisation began. A Social Media Plan was also developed and implemented by half a dozen professionals.

On the website side, we have setup private areas for sponsors, Race Direction and Marine Rescue Sub-Centers (MRSC).

We have designed the real time integration with the Competition's positioning and video streaming platforms. We have created specific training tools in the area of ​​the website dedicated to the Educational Program. We gave real-time visibility to the scientific projects that were conducted during the race. We have developed an online advertising exposure metering system for sponsors.

We have directed as well the development of the Race's official mobile app
.

Barcelona World Race 2014/15 Online Ecosystem

Ecosistema online de la Barcelona World Race 2014/15

Results

The Barcelona World Race 2014/15 generated the following traffic figures:

  • 2,000,000 visitors from five continents
  • 8,000,000 views
  • 20,000,000 page views

We have also offered communication and suport to a social media community larger than 50,000 users.

More information

You can also read an interview with Andreu Ballesteros (in Spanish) about the operation of the Barcelona World Race at our blog.

More information about the event on the Barcelona World Race website.

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Who We Are

Alfavisions.com is a Barcelona-based Digital Marketing Agency leaded by Andreu Ballesteros. We are an interdisciplinary group of professionals dedicated to Online Marketing with a wide experience in the demanding world of Major Events Production. We have managed many successful online operations, such as the 2013 Swimming World Championships or the Barcelona World Race 2015. You can find some examples of our work in the "Success Stories" section.